Why Visual Robotics

"Vision is the key to automation."

Why Visual Robotics

"Vision is the key to automation."

Visual Robotics was founded to answer a simple question: why aren't robots more prevalent in industry?
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Although robots have existed since the 1950s, they are rarely seen outside high-volume manufacturing environments. The challenge has never been the robots themselves, but their ability to adapt.

We realize that vision is the key to automation. With high-performance, easy-to-use vision guidance, robots can be deployed quickly, reconfigured effortlessly, and applied to a wide range of tasks, unlocking their potential in low-volume, high-mix applications.

First deployment of VIM-201 during COVID

Our Mission:

To create vision-guided robotic solutions that make automation accessible to small and mid-size businesses, reducing dull, dirty, and dangerous work while empowering people to focus on meaningful tasks.

Our Vision:

To be a blessing in every workplace by turning drudgery into dignity.

Be a Blessing

We strive to positively impact people and workplaces, using technology to empower rather than replace.

Our Values

Our values guide everything we do. They shape the decisions we make and the projects we take on, ensuring we deliver technology that empowers people and improves workplaces.

Be a Blessing

We strive to positively impact people and workplaces, using technology to empower rather than replace.

People First

We focus on automating tasks that are dull, dirty, or dangerous, leaving humans free for meaningful work.

Honesty and Integrity

We guide every decision, design, and interaction with transparency and ethical principles.

Automation for All

We ensure advanced automation is available to businesses of all sizes, not just large corporations.

Responsible Innovation

We apply robotics and AI thoughtfully, acknowledging their power and potential risks.

Our Founder

Bryan Olmstead founded Visual Robotics in 2018 with the goal of making robotics more adaptable and widely adopted. He leveraged the strengths of 2D and 3D vision, along with innovative software algorithms, enabling robots to be trained easily for a wide variety of tasks.

Drawing on decades of experience in machine vision from the barcode scanning industry, he solved the performance challenges of arm-mounted cameras, leading to our patented Vision-in-Motion technology.

The rapid growth of AI and its potential to revolutionize robotics brings with it a host of challenges. Guided by a strong set of values, Bryan seeks to incorporate the best aspects of AI into our products. While realizing these technologies will radically transform the future of work, he doesn't believe every task should be automated and opposes the idea of automating “just because we can.”

Our Journey So Far

2018: Founding of Visual Robotics

Visual Robotics was founded to make vision-guided automation accessible, helping people spend less time on dull, dirty, and dangerous work.

2020: VIM-201 is Released

VIM-201 introduced our Vision-in-Motion technology, bringing practical, easy-to-use robot vision to small and mid-size businesses.

2023: VIM-303 is released

VIM-303 expanded our capabilities, enabling smarter, more flexible automation that supports people in meaningful, higher-value work.

2024: VIM Patent Issued

The patenting of our Vision-in-Motion technology secured the foundation for robots that turn workplace drudgery into dignity.

Bryan Olmstead

Founder, CEO, CTO, and Everything else too

Will Pong

Director of Operations, Senior Mechanical Engineer

Our Who

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Ben Hogervorst

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Marlee Heiken

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